Ep. 7 | The Industry You Just Joined ($200 Billion, and What's Coming Next)
The global coatings market is worth roughly $200 billion a year, growing 4–5% annually, and it touches nearly every other manufacturing sector — construction, automotive, aerospace, marine, electronics. This episode covers how the industry is actually structured today: the consolidated top tier (Sherwin-Williams, PPG, AkzoNobel, BASF, Axalta), why Asia Pacific now drives about 40% of global consumption, why a handful of suppliers controlling TiO2 affects every paint manufacturer on earth, and why regional specialty manufacturers still compete against $23 billion companies. Then it closes with the next regulatory wave already building — PFAS, further VOC tightening, and bio-based materials moving from R&D talk to actual formulation requirements. This is Episode 7 of the Coatings Industry Training Series, based on Book One: Paint Formulation for Beginners: No Chemistry Degree Required.